Field notes on AI search
Research and plain-English explainers on Generative Engine Optimization, Reddit's role in AI citations, and how AI search engines decide which brands to recommend.
How to Make Your Content Citable by AI: Structure, Schema, Passages
AI engines cite passages, not pages. Learn how structure, schema, and self-contained passages make your content the source ChatGPT, Perplexity, and Google AI Overviews quote — grounded in current research.
How to Audit Your Brand's AI Search Visibility (the ARC Method)
The Audit step of the ARC Method, explained. A practical framework to measure how ChatGPT, Google AI Overviews, Gemini and Perplexity see your SaaS brand — share of voice, citation sources, accuracy, and the gaps to fix first.
Why ChatGPT Can't See Your Website (And How to Fix It)
ChatGPT Search runs on Bing's index, not Google's. If your site isn't in Bing, ChatGPT can't cite you — no matter how well you rank on Google. Here's how to check and fix it.
The “GEO Is Just SEO” Debate — Where I Stand
Two camps formed around GEO. After a year of research, here's why both are partly right — and why it matters for your budget.
Why Reddit Dominates AI Search Citations
Reddit is the most cited domain across major AI platforms. The data behind it — and what SaaS founders should do.
What Is Generative Engine Optimization (GEO)?
A plain-English definition, how it differs from SEO, and how each AI platform chooses its sources.