How it works
1. You tell me your category
Your brand, your industry, the competitors you'd be compared against, and the buying questions your prospects actually ask. Four fields is enough to start — the form takes a couple of minutes.
2. I run the checks by hand
I put those questions to ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode, and record what comes back: whether you're named, who's named instead, which sources the answers cite, and how you're described. Every figure traces to a dated check against a named engine — no estimates.
3. We talk it through — no pitch
You get the report either way. If it shows you're already well represented, I'll tell you that and we're done. If it shows competitors owning the answers, I'll tell you exactly where the gap is and what I'd do about it.
Who does the work
I lead the strategy and the diagnosis. Delivery is handled by my team at Reputation Pros, where I'm Head of Fulfillment — so campaigns are executed by a full team rather than by one freelancer juggling clients. You get the same person on strategy throughout, with an agency behind the execution.
Who this is for
- SaaS founders and startups whose buyers research inside AI assistants before ever visiting a website
- Established brands being outranked in AI answers by smaller, better-cited competitors
- Executives and public figures whose reputation is now summarised by AI before anyone reads a search result
If you're not sure whether this applies to you, the report answers that question for free.
Why me
I've spent over a decade in SEO and online reputation management, and the last several years specifically on how AI engines choose which brands to cite. I wrote Reddit, AI Overviews & GEO, created the ARC Method, host Search Signals, and publish my research openly — you can read the whole body of it before you ever talk to me.
That's deliberate. You should be able to judge whether I know what I'm talking about without a sales call.
