Become the brand AI recommends.
Cory Maki helps SaaS founders and startups earn citations in ChatGPT, Perplexity, and Google AI Overviews. When AI answers name only three or four brands, he makes sure yours is one of them.
The brands AI recommends are chosen. Cory makes sure yours is one of them.
His work sits at the intersection of SEO, online reputation management, and the emerging field of Generative Engine Optimization. Where traditional SEO focuses on ranking, Cory's approach focuses on earning citations in AI-generated answers — the new discovery layer replacing the traditional click.
He studies how each AI platform decides which brands to cite, then builds the on-site and off-site signals that put your brand on the short list.
How AI represents your brand is the new first impression.
AI reputation management ensures that when AI engines generate answers about your company or category, the information is accurate, favorable, and sourced from content you can influence.
AI synthesizes dozens of sources into a single narrative. If that narrative omits your brand, you lose opportunities before you know they existed. Cory's approach combines on-site optimization, strategic off-site presence on the platforms AI trusts, and cross-source consistency.
The ARC Method
A structured framework for earning AI citations — Audit, Reddit & Reputation, and Citability — with a ninety-day roadmap in Cory's book.
Audit
Measure current AI visibility across platforms, find citation gaps where competitors appear and you don't, and set baselines.
Reddit & Reputation
Build authority on the platforms AI trusts most. Reddit drives 20%+ of Google AI Overview citations and nearly half of Perplexity's.
Citability
Restructure content so AI can extract, cite, and recommend it — content structure, schema, and cross-source consistency.
A decade in SEO and reputation — now focused on AI search.
Cory has over a decade of experience in SEO and online reputation management, working with startups, law firms, and public figures. As staff editor and business development manager at Grit Daily, he covered the SaaS and startup ecosystem.
He studied Business Finance at the University of Wyoming and is based in Taichung, Taiwan. Fluent in English, conversational in Mandarin. Off the clock: tennis and flag football.
Get the full AI search visibility system.
The ARC Method, Reddit strategy, citability playbook, and a ninety-day roadmap for SaaS founders.
Download the playbook →Field notes on AI search
How Negative Reddit Content Affects AI Answers (and How to Fix It)
AI assistants build answers from Reddit — so one negative thread can shape what ChatGPT or Perplexity says about your brand. Here's why it happens, how much it matters, and the legitimate way to fix it without crossing the line.
GEO for DeepSeek, Kimi & Qwen: Getting Cited in Alternative LLMs
Most GEO advice targets ChatGPT, Gemini and Perplexity. But DeepSeek, Kimi and Qwen are large, fast-growing engines with their own sourcing. Here's how visibility works in alternative and Chinese LLMs, and what transfers from Western GEO.
Does Microsoft Copilot Use the Same Index as ChatGPT?
Short answer: largely yes — both lean on Bing's index. Here's how Microsoft Copilot and ChatGPT search actually source the web, where they differ, and what it means for getting your brand seen in both.