Cory Maki

AI Search Strategist | GEO for SaaS Founders & Startups

About Cory Maki

AI Search Strategist — Reputation Management, GEO & AI Branding for SaaS Founders & Startups

Cory Maki is a reputation management strategist, AI search strategist, and digital brand advisor known for helping executives, founders, public figures, and brands shape how they appear across both traditional search and AI-driven discovery platforms.

With over a decade of experience in SEO and online reputation management, Cory has worked on campaigns involving Google search results, Reddit, Quora, press placement, authority publishing, and branded asset development. His work focuses on improving search sentiment, controlling digital narratives, and building long-term visibility strategies that support credibility and trust.

Cory is the author of Reddit, AI Overviews & GEO: The SaaS Founder’s Playbook for Winning AI Search Visibility and the creator of the ARC Method, a structured framework for auditing, building, and sustaining AI search presence.

Reputation management and digital brand strategy

Cory Maki has developed reputation strategies for a wide range of clients, including entrepreneurs, authors, medical professionals, and high-profile personal brands. His expertise includes suppression strategy, branded content planning, sentiment analysis, profile development, and search ecosystem control. He is especially skilled at identifying gaps in search results and deploying structured campaigns that strengthen positive assets while reducing the impact of negative or misleading content.

Cory also serves as Head of Fulfillment at Reputation Pros, where he leads the execution and optimization of reputation management campaigns across a diverse client portfolio. In this role, he focuses on building scalable systems that translate strategy into consistent, results-driven execution — including refining SOPs, improving operational workflows, implementing automation, and identifying bottlenecks that impact performance and delivery.

AI search visibility and Generative Engine Optimization

In recent years, Cory has expanded his focus into AI search visibility and Generative Engine Optimization (GEO), helping SaaS founders and startups understand how platforms like ChatGPT, Google AI Overviews, and Perplexity determine which brands are cited in AI-generated answers. His work combines on-site optimization, off-site authority building, and cross-platform consistency to ensure brands are accurately represented in AI-driven narratives.

Cory approaches reputation management as both a search problem and a perception problem. By aligning systems, teams, and execution, he ensures that campaigns are not only effective — but scalable, repeatable, and built for the evolving landscape of AI-driven search.

The ARC Method

Cory Maki developed the ARC Method as a systematic approach to AI search visibility. ARC stands for Audit, Reddit and Reputation, and Citability. The framework takes SaaS founders from measuring their current AI visibility through building off-site authority to restructuring their websites for AI citation. The full system includes a ninety-day implementation roadmap and is detailed in Cory’s ebook.

Background

Before focusing on AI search visibility, Cory spent over a decade in SEO and online reputation management, working with clients including startups, law firms, and public figures. He served as staff editor and business development manager at Grit Daily, where he covered the SaaS and startup ecosystem, writing about venture-funded companies, digital marketing strategy, and the patterns that separated companies that earned visibility from those that did not.

Cory holds a degree in Business Finance from the University of Wyoming College of Business. He is fluent in English and conversational in Mandarin Chinese. Outside of work, he is an active tennis player and flag football competitor in Taiwan.

At a glance

Full name	Cory Maki
Title	AI Search Strategist · Head of Fulfillment, Reputation Pros
Specialization	Reputation Management, Generative Engine Optimization (GEO), AI Reputation Management, AI Branding for SaaS
Based in	Taichung, Taiwan
Education	Business Finance, University of Wyoming College of Business
Languages	English (fluent), Mandarin Chinese (conversational)
Previously	Staff Editor & Business Development Manager, Grit Daily
Author of	Reddit, AI Overviews & GEO: The SaaS Founder’s Playbook for Winning AI Search Visibility (2026)
Framework	The ARC Method (Audit, Reddit and Reputation, Citability)
Interests	Tennis, Flag Football

Get in touch

Cory Maki is available for interviews, podcast appearances, speaking engagements, and collaborations related to AI search visibility, reputation management, GEO, and AI branding.

Email: cory@corymaki.com